DISCOVER BRIOGEO
BRIOGEO was born from the belief that everyone deserves to feel confident in their healthiest hair.
Founded by Nancy Twine in 2013, the brand set out to redefine clean haircare—proving that naturally derived, cruelty‑free formulas can deliver powerful, visible results without compromise.
Inspired by care, inclusivity, and innovation, BRIOGEO creates targeted solutions for every hair type and texture, using thoughtfully selected ingredients and clinically proven performance. At the heart of every formula is the NOVA Complex™, a blend of natural oils, vitamins, and antioxidants designed to support stronger, healthier hair from scalp to ends.
As part of the Wella Company family, BRIOGEO continues to champion education, transparency, and sustainability—empowering professionals to care deeply, work consciously, and create meaningful hair transformations that go beyond beauty.