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Currently, in the UK, the hairdressing industry recycles just 20% of the plastic it uses. Salons are increasingly conscious of the waste they need to dispose of, including chemicals and used foils, colour tubes, empty product packaging and hair. Together, Wella and the Collective are working with salons on education around sustainability, and will help them implement systems to ensure they recycle almost all of their salon waste. 

From 1st November all salons in the Wella Professionals network will be offered a 15% discount on their opening order with Green Salon Collective. In addition, all three Wella Professionals Studios, located in London, Manchester and Dublin will implement Green Salon Collective's comprehensive recycling system. All waste generated from their programme of education seminars will be re-used or re-cycled. The partnership will also offer training and support to Wella salons in the UK and Ireland on sustainability. Upon purchasing a starter kit, salons will be provided with separation kits for hair, metals & chemicals, preventing them being sent to landfill. These recycling systems will allow almost every single piece of "rubbish" to be turned into something new. For example, aluminium foil can be recycled an infinite number of times, while hair clippings can be made into hair booms and mats, which can be used to absorb  oil from waterways, be donated to wig-making charities or added into garden compost mixes. Salons also have the choice to add extra bins for plastics, PPE and paper.  In-salon marketing, ongoing support and the 'Green Bible' on all matters regarding sustainability are also included in the scheme 

For further information on the partnership and to find out how you can get involved, please contact your Rep, or follow us on @wellaprofessionalsuki for more updates.