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TRANSFORMATION AWARD

WHO SHOULD ENTER?
Are you a perfectionist, do you demonstrate the highest level of craft in both cut and colour? Are you ready to take your skills and showcase them on the world stage?

WHAT KIND OF LOOK SHOULD YOU ENTER?
The TRANSFORMATION award should showcase a transformative colour work that reflects the professional expertise and ability of the colourist to create a tailor-made end result. This transformation should embody the overall beauty of the colour, hair quality, condition and shine of the chosen model, ensuring optimum suitability. The look can be classic and beautiful or creative and edgy.

TOPLINE CRITERIA
SURREAL COLOR trend as source of inspiration
• More than one Wella colour brand and a bleach product should be used to create the look, taking into consideration the type of finish you want to achieve.
• Total look should respect the code of the trend and colors palette direction

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