Passionista Exclusive



Welcome, Northern Europe Passionistas!

You are the voice of Colour and Creativity in the Market, and we are beyond grateful to have you as part of our extended Wella Family. Your passion, talent, and dedication inspire not just us—but the entire industry.

This is your go-to hub for everything you need to stay ahead:
The latest updates – Always stay in the know with what’s happening right now
🎥 Event recordings – Catch up on our digital sessions anytime
📖 Monthly stories & newsletters – Inspiration, trends, and key insights
📂 Image folders – A curated collection of visuals for your content
📚 Current education opportunities – Find and register for upcoming trainings

We’re excited to keep growing, creating, and shaping the future of hair together!
Stay inspired. Stay connected.

Your Passionista Team

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  • Passionista event Frankfurt January 2025



    THANK YOU!


    We want to start by thanking for a fantastic trip to Frankfurt in January.

    Below you can download pictures from the event and your personal portrait,

  • RECORDED DIGITAL CONNECTS
  • SEASONAL NEWSLETTERS
  • MONTHLY STORIES
  • EDUCATION & INSPIRATION

    Discover the latest trend and product launches.


  • Let us introcude POP EDU by Wella Education!
    A new online seminar format created for the busy stylist.

    Here you'll get bite-sized, high impact education that fits your hectic schedule. POP EDU delivers the knowledge and inspiration yoy need in less than 5 minutes and on-demand - learn anytime, anywhere.