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WELCOME TO THE AGE OF DIGITAL DUALITY

This season’s trend story becomes more than just a seasonal palette as gradually our everyday life becomes infused with digital features.

As we navigate the digital world, with inspiration and knowledge just the click of a button away, ourselves as hairdressers; and our clients have become accustomed to seeing a steady flow of inspiring images, techniques and beauty regimes.

But what happens when these images aren’t real? As AI technology advances it becomes increasingly difficult to navigate the world of social media images.

This season allow Wella Professionals to put the pro at the center of AI beauty, while we share with you some easy ways to understand AI imaging and importantly, how to create these looks for your clients. Putting the hairdressing craft at the heart of this exciting digital world.

Enter the world of #surREALCOLOR