Discover PRO+ Perform
Texture transformations are making a comeback – but in new forms
Today’s clients are increasingly looking for personalized solutions, and that includes the structure of their hair. While traditional perms were once a salon staple, the trend has shifted in recent years – but it hasn’t disappeared. In fact, industry insights show that 10–15% of salon clients globally opt for some form of texture-altering treatment at least once a year. This ranges from classic perms to modern texture enhancers, smoothing treatments and Straightening services
With the relaunch of our perm portfolio, we’ve optimized the formulas and infused the latest Wellaplex bonding technology – helping to strengthen the hair from within during the texture transformation process.
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Step-by-step perm service
2 Minuuttia
Step-by-step straightening service
2 Minuuttia
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Technical guide
Conversion guide
