WHO: Salon owners, managers, stylists

FACILITATORS: Tracey Hughes - Wella Education & Digital Transformation Leader

Dive deep into the world of Digital marketing and strengthen your Social Strategy to make the web work for your business and stand out from your competitors to gain and retain clients. 

Learn all aspects of social media including comprehensive info on leveraging Instagram, Facebook ad's, LinkedIn and more. Learn how to determine the best social platform to use for your brand, understand the language of social media and the different audiences on each platform. 

Learn how to do email marketing that works and how to leverage google reviews. Discover how all your digital and social activities link together to utilise SEO and drive traffic to your website.

Improve your salon's digital branding, or your own personal brand, in this very hands-on class where you will actively participate in building your own marketing calendar.